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IQVIA – Critical Success Factors For Commercialization – Innovative Customer Engagement Models

May 19 @ 9:00 am - 10:00 am

The number of biopharma and biotech companies developing and launching new therapies is continuing to rise with emerging biopharma remaining a strong source of innovation. At the same time, more barriers to success are emerging with requirements for increasingly complex clinical trials, continuous regulatory changes, evolving payer conditions, and more restrictive access to HCPs.

It’s evident that asset success starts early, with a need to ensure evidence generation delivers endpoints that demonstrate value to regulators, payers, prescribers, and patients. Communicating that value requires an adaptable, omnichannel approach to activate and engage all stakeholders for launch and throughout the product lifecycle.

Learn how IQVIA is helping clinical and commercial customers bring therapies to market and to the patients who need them.

IQVIA experts will break down the components of successful commercialization for emerging biopharma and biotech companies.

Innovative Customer Engagement Models

While the value of face-to-face, personal HCP interactions remain impactful, the efficacy, adoption, and ROI of digital, non-personal engagement continues to increase. IQVIA experts will discuss the imperatives for an agile and flexible engagement model for emerging biopharma; one that’s fit for today’s realities while being ready for what tomorrow will bring.


Ask the experts

IQVIA experts will take your questions at the end of each session. If they are unable to address every question live, they will follow up with an answer individually to ensure you have the information you need.


May 19
9:00 am - 10:00 am
Event Category:


Live, Online


Live, Online